COLLEGE OF BUSINESS
Department of International Trade
Degrees Offered:B.B., M.B.A
TO Webpage:
Chair:Lin , Yi-nan
The Department
The Department of International Trade was established in 1963 in order to adapt to the nation's economic development and cultivate students with specialized knowledge in commercial affairs in general and in international commercial affairs in particular. In the early stage, classes were only taught in the evenings. In 1965 the Department was reorganized and started to offer classes in both the day and evening divisions, with each division enrolling two classes of students per year. In 1982, the Department was expanded to enroll three classes for both day and evening divisions. Courses offered at that time were mainly concerned with theories, policies, and practices that are related to economics, marketing, finance, and foreign trade.
In the 1990s, because of the economic changes worldwide, domestic enterprises were becoming more and more globally concerned and were seeking foreign subsidiaries and branches. To cope with the need of the time, the Department began to add courses related to international business management and international investment to its undergraduate curriculum.
The graduate program on international business was set up in 1992 which offers the degree of Master of Business Administration (MBA). The MBA program, aimed at training middle to high ranking managers for multinational enterprises, provides education and research facilities that are intensive and specialized in the following four areas: international business management, international marketing, international financial management and planning, and international investment decision making. These and other relevant courses are designed to match the current trend of the nation's economic development toward internationalization and liberalization.
In the 1997 academic year, the graduate program was divided into two subprograms, namely, the International Business Program, and the International Economics, Investment, and Trade Law Program. In the same academic year the undergraduate program went through a drastic change by stop enrolling students for the evening division, and as a result, the program enrolled four classes of regular students.
In the 2000 academic year, the undergraduate program set up an extension program to enroll one class of high-school graduates, who have left school for at least one year, and thus the four classes of regular students were reduced to the present three. Moreover, in the meantime, the graduate program began to enroll a class of college graduates who have been on their jobs for more than three years.
In the 2002 academic year, with an aim to carry out the Ministry of Education's policy of lifelong study in higher education, the Department set up a new graduate program offering the degree of Executive Master of Business Administration in International Commercial Sciences (IMBA). The IMBA program, focused on training high-ranking managers for multinational enterprises, provides education and research facilities that are specialized in international marketing, international financial management, international insurance, and international economics. Required courses are lectured mainly in English, while optional ones are taken abroad in an intensive course fashion. With the joint effort of high-ranking managers and the faculty of the college of business, this program works hard to make business decisions, grasp current multinational investment environment, explore and solve problems related to multinational business.
In the 2003 academic year, to promote the internationalization policy of the university and highlight the special features of its development, the Department redesigned its undergraduate program and set up a brand new program--the Undergraduate English Instruction Program. The curriculum was redesigned to adapt to the one-year study of the Junior year Abroad program. All the courses of the program are instructed in English except for the general courses. The major courses of the first two years of study focus on the fundamental theories related to international business. The Junior Abroad program emphasizes its study on scopes of international marketing, international business management, international financial management, and international economics. The fourth year curriculum highlights the features of the development of the Department in the nation.
Faculty
Professors
Huang, Chih-wen ; Lin , Yi-nan ; Lin, Jyh-horng ; Lin, Kuang-hsien ; Tsou, Meng-wen
Associate Professors
Chang, Chun-hui ; Chia, Chao-nan ; Lai, Chin-chang ; Lee, You-kong ; Lin, Chiang-feng ; Lin, Kien-tsu ; Pan, Yuh-yeh ; Tseng, I-ming ; Wu, Hsiu-ling ,
Assistant Professors
Hsieh, Chih-jou ; Huang, Je-sheng ; Liu, Yi-cheng ; Pao, Shih-hen ; Tsai, Jeng-yan
Lecturers
Chan, Shiou-jung ; Tseng, Hsiu-mei
Degree Requirements
This department offers two programs at the undergraduate level (Bachelor in Business), and three programs at the graduate level (Master's in Business). The above different degree requirements are as follows:
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Requirements for a degree of Bachelor in International Trade:
Successfully complete 140 credits, including 118 credits of required courses and 9 credits of elective courses offered by the department. - Requirements for a degree of Bachelor in International Trade:
Successfully complete 128 credits, including 65 credits of required courses and 9 credits of elective courses offered by the department. (All the Courses except some general education courses are lectured in English) - Requirements for a Master's degree in Business Administration (MBA):
Successfully complete 42 credits, including 18 credits of required courses and 24 credits of elective courses offered by the institute. Students are also required to submit a written thesis with the guidance and approval from their supervisors and pass an oral examination. -
Requirements for an Executive Master's degree in Business Administration (EMBA):
Successfully complete 40 credits, including 13 credits of required courses and 27 credits of elective courses offered by the institute. Students are also required to submit a written thesis with the guidance and approval from their supervisors and pass an oral examination. - Requirements for an Executive Master's degree in International Business Administration (IMBA): Successfully complete 40 credits, including 10 credits of required courses and 30 credits of elective courses offered by the institute. Students are also required to submit a written thesis with the guidance and approval from their supervisors and pass an oral examination.
Course Descriptions
Undergraduate Courses
A0582 Business English Conversation (2/0) This course is designed to develop the students' skills of listening, speaking, reading and writing in English through a variety of business situations. It focuses on day-to-day communication needs such as telephoning, socializing, and negotiating.
A0945 Business Japanese Conversation (2/0) This course aims to improve students' ability of listening, speaking, reading and writing in Japanese. The teaching materials include daily life, culture, business activities, etiquette, and so on.
B0033 Essentials of Civil Law (3/0) This course focuses on the basic legal structure of civil affairs. Topics include, but are not limited to, laws governing contracts, lease agreement, mortgage, marriage, and family.
B0061 Marketing (3/3) This is an introductory course, teaching the roles of marketing, marketing ethics, consumer behavior, selection of market, and strategies on product, pricing, distribution, and promotion.
B0109 Insurance (0/3) This course summarizes the pervasive nature of pure risk on the individual, and illustrate the way in which insurance can be used to deal with the problems posed by such risk.
B0130 Microeconomics (3/0) This course focuses on analytical skills for microeconomics problems. Topics include consumer theory, theory of the firm, market structure, and elementary welfare economics.
B0173 Commercial Law (0/3) This course presents a survey of laws governing various forms of corporate organizations, and laws governing commercial papers, including promissory notes, bills of exchange, and checks.
B0191 International Business Management (3/3) This is a two-semester course teaching introductory materials in general management, including marketing, financial management, production, and human resources in the first semester, and focusing on relevant topics in the context of international business in the second semester.
B0198 International Marketing (3/0) This course focuses on the international aspects of marketing. Topics include analysis of environment, analysis of competitions, strategies of pricing, product development, and promotion.
B0202 International Finance (2/2) This course focuses on the international aspects of the financial world. Topics include foreign exchange market, historical evaluations of international financial system, mechanics of hedging exchange rate risks, theory of balance of payments, theory of exchange rate determination, and open economy macroeconomics.
B0206 International Financial Management (3/3) This course offers an introduction to financial management and international aspects of financial management with special emphasis on risk hedging.
B0219 International Trade Theory and Policy (3/3) This course offers basic concepts of comparative advantages, theory of tariffs and non-tariff trade obstacles, economic integrations, and recent developments in international economic environments.
B0221 International Trade Affairs (2/2) This course covers practical matters relevant to international trade, including materials concerning communication, pricing, contracting, shipping, commodity and exporting insurance, payments processes, and various laws and/or customized rules governing international trade.
B0213 Laws on International Trade (3/0) This course offers an introduction to the making of trade laws in Taiwan, international customized rules of trade, and trade laws of major trading partners.
B0263 Money and Banking (3/0) This course aims to introduce the entire modern monetary system in a systematic way. Traditional topics included are: the definition of money, the financial instruments, institutions, markets, various regulations, and the conducting of monetary policy. Special topics such as the risk management and e-finance in the global context are emphasized as well.
B0301 Introduction to Mathematical Economics (2/2) The purpose the course is to motivate students of economics to study the mathematical skills by convincingly demonstrating their usefulness to deal with economic problems.
B0302 Economics (3/3) This is an introductory course, teaching basic knowledge of various areas in economics and a broad understanding of economic affairs.
B0373 Intermediate Macroeconomics (0/3) This course focuses on macroeconomic structure and interactive behavior among agents. Topics include basic structure of macroeconomics, expectations formation, effectiveness of government policy, and fundamental growth theory.
B0395 Business English (2/2) This course teaches techniques related to business letter writing. Topics include inquiries, replies and quotations, import and export procedure, sales contracts, orders, complaints and adjustments, and letters of credit in foreign trade.
B0408 Futures Studies in Economics (0/3) The purpose of this subject is to demonstrate the basic concepts of future studies in Economics. Students will learn how to analyze the future trend of Economic environment.
B0455 Futures Market (0/3) This course outlines the definition of futures products and also the recent development in the futures markets and exchange. It further discusses the contract specifications, trading strategies, and pricing of several important financial products in the futures markets such as forward contracts, futures, options, and swap.
B0489 International Business Policy (3/0) This course provides an integration of materials taught in the courses of general management, marketing, financial management, and investment decision making in international business.
B0674 Management of Financial Risk (0/2) The main purpose of this course is to introduce the basic concept of risk management in financial market. Student can learn the meaning and structure of financial risk management. They can also study the basic calculation of Value at Risk.
B0779 Law of Tax (0/2) The purpose of this course is to introduce the basic principles and applications of Chinese tax law. Students will acquire insights of the tax system among different countries quickly.
B0807 Introduction of International Financial Instruments (2/0) This course will introduce the basic theory of investment and some international financial instrumentals, including stock, foreign exchange, mutual funds, futures contract and exchange traded funds(ETF).
B0838 The Economics of Money, Banking, and Financial Markets (0/3) This course will develop a unifying economic framework to organize students' thinking about financial markets and institutions so that students can have a better understanding of our financial system and learn to apply it to current developments.
B0841 Taiwan Investment in Mainland China (3/0) The main purpose of this course is to develop a Cross-strait economic competition paradigm which is one of the important issues for politicians and businessmen in Taiwan. How to adjust the investment and management strategies to gain vantage from the "competition-cooperation" model for Taiwan Corporations is a crucial and urgent mission. This course including 3 parts: Theories and History of China's Economic Reform, Enterprises Case Study, Globalization and Cross-strait Economic Relations
B0864 Market Survey and Marketing Decision Making (3/0) This course helps students to collect market data and adopt corrective statistic analysis to get market information, student can realize how to make marketing decision.
B0869 Introduction to International Financial Assets (0/2) This course focuses on three areas: evaluation of performance of international financial assets; the principles of choice of international financial assets; and the development of new tech trends: 3G & WLAN. Broadband, nano-technology and digital home entertainment will also be covered.
B0917 Modern Managerial Economics (0/3) This course emphasizes four items, traditional managerial economics vs. modern managerial economics; the goals of pursuit of modern entrepreneur; the theory & empirical study of merger and takeover; and the theory of foreign direct investment.
B0918 Global Commercial Management (0/3) This course focuses on real-life cases, often growing out of the corporate employer's context, which challenges students to analyze and resolve complex business problems using the business skills, frameworks and tools they have acquired. By the end of the course, teams of four to five need to turn in projects that come from the real world.
B0926 Business Japanese (0/2) This course instructs students on "Commercial terms" most commonly used inside and outside the Japanese firms. Students will learn the forms and expressions of "kei go", which are the most difficult part to master in the Japanese language.
B0927 International Business Communication in English (0/2) This course aims to build the students' confidence in expressing themselves correctly and fluently, and enable them to become effective communicators in their future business careers. It focuses on business communication needs in the workplace such as entertaining visitors, meetings and discussions, presenting facts and figures, and job interviews.
B0928 Issues in Managing Mainlander Workers (0/2) This course applies management theories to explore special attributes of Mainlander workers. Students will learn how to manage those workers who were born and grew up in a socialist system.
B0975 Investment : A Southeast Asian Perspective (0/3) This course introduces students to major issues currently of concern to all investors. All of the material will be presented in a framework that is organized by a central and are of fundamental principles such as the capital asset pricing model, the efficient markets hypothesis and so forth.
B0993 International Financial Markets (0/2) This course builds up for students fundamental knowledge about international financial markets. Specifically, the structure, current status and future trends of various international financial markets will be the focus. After taking this course, students will have a good foundation of international financing and be ready to engage in further study on other important international financial aspects.
B1033 Business English (0/3) The lecture on Business English covers nearly every aspect of business today, from relationships with customers and suppliers to employers and stockholders. Students gain a fundamental working knowledge of Business English.
M0086 Business Essentials (0/3) For beginning business students to understand how business, government, and citizens, together influence the ways that business is conducted in different societies and the environment in which business prospers.
M0339 Accounting (3/3) This is an introductory course, teaching basic skills in book keeping, and providing a broad understanding of financial statements.
M0517 Statistics (3/3) This is an introductory statistics course, teaching basic concepts of statistics methods including probabilistic model, statistical inferences, hypothesis testing, linear regression model, and analysis of variance.
T2069 Futures Studies in the Issues Across the Strait (0/2) This course explains the future of a set of issues across the Taiwan Strait. Students will learn how to apply theories and methodologies of futures studies to forecast whatever cross-strait phenomena they are interested in.
Master's Program
A0942 Japanese Style Management (2/0) This course provides opportunities for students to understand Japanese managerial behaviors from the perspectives of history, geography, culture and society. Emphasis is on the study of norm shaping and managerial applications.
B0123 Global Supply Chain Management (0/3) This course presents the basic concepts and principles of Global Supply Chain Management. Students will learn the dimensions of global supply chain management including product and material flows, information flows, and financial flows.
B0124 Applied Economics (0/3) The primary objective of this course is to offer a graduate-level introduction to econometric theory and practice. More specifically, upon completion of this course, students should be able to comprehend most of the applied econometrics found in scholarly journals and initiate applied econometric analysis within their own research program.
B0126 Globalization and International Economics (0/3) Rather than focusing on the details of operation management, this course emphasizes the international trade and finance theories as a competitive strategy in international markets if given to the longer or strategic dimension of the senior executive's task.
B0136 Consumer Behavior (0/3) This course develops the conceptual model for realizing the behavior of consumers, student can list the internal and external factors that can explain and predict the consumer behavior.
B0190 Strategy on International Business Management (0/3) Rather than focusing on the details of functional management techniques, this course emphasizes if given to the longer or strategic dimension of the senior executive's task, and use international business management as a competitive strategy in international markets.
B0191 International Business Management (3/0) Topics of this course include review and impact of international business, scope of business internationalization, environmental constraints, regional issues, functional operations, strategic planning, human resources, social and ethical issues, marketing, production, and financial issues.
B0196 International Marketing Management (0/3) Topics of this course include international market environment, the effect of culture on marketing strategy, the segmentation of international markets and competitive analysis, marketing mix decision--product, price, place, promotion--and planning and control of international marketing activities.
B0202 International Finance (3/0) Topics of this course include foreign exchange market, international financial market, offshore banking system, international monetary system, concept of balance of payments, theory of balance of payments determination, theory of exchange rate determination, open economy macroeconomics, and current problems and issues in international finance.
B0203 Theory of International Finance (0/3) This course covers dynamic theory of exchange rate determination, speculative attacks in foreign exchange regime, target zone, and topics in exchange rate choice.
B0206 International Financial Management (0/3) Topics of this course include the multinational aspects of financial management, the balance of payments and international economic linkages, parity conditions in international finance and exchange rate forecasting, short-term financing, asset management, international portfolio investment, corporate strategy and foreign direct investment, capital budgeting for the multinational corporation, the cost of capital for foreign investment, and the measurement and management of political risks.
B0213 Laws of International Trade (3/0) Topics of this course include the World Trade Organization, the European Union, the North America Free Trade Agreement, international trade contract, international trade dispute and resolution, trading system in the US, international import relief program, international export control facilities, and laws on intellectual property protection and technology transfer.
B0219 International Trade Theory and Policy (0/3) This course covers the law of comparative advantage, the Heckscher-Ohlin model, alternative trade theory and empirical testing, growth and trade, the theory of tariff and non-tariff trade barriers, the theory and policy of economic integration, economic development, and international factor movements.
B0489 International Business Policy (1) (0/3) The business world of today is no longer limited by national boundaries and that organization need to have a global perspective if they are to survive and prosper in this international environment. This course is mainly using real world business cases to develop student's ability to deal with this dynamic environment.
B0516 International Business Investment Decisions (0/3) This course covers incentives and disincentives of international direct investment, industry concept, country concept, and area concept.
B0518 Marketing Planning and Strategy (3/0) Today's market is marked by the challenges of global competition, rapidly changing technology, new consumer needs, and shifting demographics, thus the development of marketing planning skills is essential if companies are to survive. This course tries to illustrate and enrich this complexity so that students will approach the subject with the sophistication it deserves.
B0519 Global Logistics Management (0/3) This course presents the basic concepts and principles of Global Logistics Management. Students will learn the dimensions of global logistics including customer service, procurement, inventory, warehousing decisions, transportation management, logistics relationships, logistics information systems, and logistics challenges for the future.
B0591 International Investment (3/0) This course focuses on international financial markets, from exchange risk to international portfolio diversification. Concepts and theories will be presented with a focus on their practical relevance.
B0609 International Financial Instruments (3/0) Topics of this course include introduction of basic investment theory; advantage of international investment, how to compile stock price average and/or stock price index; and various kinds of financial instruments, for example, stock, foreign exchange, mutual fund futures and stock price index futures.
B0625 Business Mergers and Acquisitions (0/3) Topics of this course include historical evolutions on MandA, features and types of MandA, basic theory and evaluation, selecting financing method, and case studies especially dealing with anti-trust laws and various commercial laws.
M0638 Applied Statistics for Business (0/3) This course provides an applied perspective on business statistics and market survey. Using a problem-oriented approach, the course introduces the fundamental steps in business research projects, from problem definition to final report, and the methodology for evaluating the validity and reliability of the findings.
B0726 Study in Mainland China's Business and Trade Management (0/2) This course covers two important fields. One is to introduce the rise of China's economic and trade power, and the booming of Chinese market. The other is to describe the characteristics of the successful international manager or entrepreneur, why and how companies expand internationally, and some of the economic, political-legal, and culture differences between countries. Finally, the barriers to investment, trade, and running business in China will also be illustrated.
B0824 Enterprise in Global Economy (3/0) This course emphasizes the global-environmental factors in an enterprise's decision making process since those factors are crucial in the increasingly changing international market.
B0836 The Regulations of the World Trade Organization (0/3) This course will give a description of principles and practices in WTO laws as well as their possible influence in economic sector.
B0884 Seminar on International Business (I) (0/3) This course deals with special problems of managing organizations with cross-border business transactions. The objectives of this course are to understand the drivers and structure of Multinational Corporations and to learn how to address issues in the management of a global network.
B0885 Seminar on International Business (II) (0/3) This course develops advanced topics in the economic, political, and cultural environment of business as well as business policy and strategic planning for international business. In addition to issues in comparative industrial relations, topics also include the structure, function, and performance of multinational corporations.
B0886 Behavior and Marketing Strategy (0/3) This course is an advanced course for the business school students for studying the cases and theories.
B0911 Customer Behavior and Marketing Strategies (0/3) This course tries to examine how corporations and public-policy makers use consumer-behavior concepts in order to investigate buying habits and make managerial marketing decision.
B0920 Applied Statistics and Data Analysis (0/3) This course is designed to help real statistics practitioners in learning the mathematical principles of statistics together with the use of statistic software. We will avoid an over-concentration on one topic area and instead provide breadth of coverage of a variety of statistic topics. Therefore, the instructor will underlie principles with an emphasis on their application for the functional areas of business, such as accounting, marketing, management, economics and finance.
B0921 International Business Laws (0/3) This course presents the basic concepts and principles of International business laws. Students will also learn the structure as well as the different types of International business contracts.
B0952 Risk Management and Insurance (0/3) This course includes topics such as Risk and Its Management; Risk Measurement and Risk Pooling; Economics and Insurance; Structure of Insurance Market and Insurance Operation; Financial Intermediaries and Integration; Personal Risk Management; Corporate Risk Management; Financial Risk Management.
B0974 Global Competitive Strategies and Decision Making (0/3) This course is designed to enhance participants' understanding of global economic environment combining with modern competitive analysis and their use in the decision-making process. It provides a semester-long opportunity for students to test their global visions, leadership, and strategic skills in the real world cases.
B0975 Investment: A Southeast Asian Perspective (0/3) This course introduces students to major issues currently of concern to all investors. All of the material will be presented in a framework that is organized by a central and are of fundamental principles such as the capital asset pricing model, the efficient markets hypothesis and so forth.
B0976 Competitive Strategy (0/3) This course is to provide the analytical model for making business decisions. It will begin with environmental analysis, corporation analysis, alternatives selection, and implement strategy to getting competitive advantages.
B1010 International Investment and Competitive Strategy (0/3) Rather than focusing on the details of investment management techniques, this course emphasizes the strategic dimensions of the senior executive's task, and uses international investment management as a competitive strategy in international markets.
B1011 Seminar on Marketing Strategy (0/3) This course is specially designed for studying the famous articles in academic journals; through discussion and debating in this course, theoretical explanations can be developed.
B1024 Mergers & Acquisition (0/3) Mergers, takeovers, restructuring, and corporate control issues have become central public- and corporate-policy issues. Some powerful forces have been unleashed. Business enterprises find that they must adjust to massive changes in their environments and in the nature of competition as well as in their relations with suppliers, workers, consumers, and other stakeholders. The M&A subjects, therefore, takes on even greater importance and will be discussed in this course.
B1034 Strategic Market Management (3/0) Strategic Market Management deals with marketing actions to be taken in the future of a company. Today, each company shares with all other companies the challenge of identifying and understanding the markets unfolding around it. This course focuses on marketing strategy from the viewpoint of the business.
M0848 Managerial Economics (0/3) This course provides economic foundations in management. Topics included are economic optimization, risk analysis, demand analysis, production and cost analysis, market structure analysis, and practice of product pricing.
M0115 Multivariate Analysis (0/3) Topics of this course include factor analysis, cluster analysis, ANOVA, MANOVA, ANCOVA, principal component analysis, discriminate analysis, regression analysis, conjoint analysis, AID, MDS, and path analysis.
S0425 Quantitative Methods (0/3) The course studies the theoretical concepts and applied techniques in statistics and operations research, aiming to develop competence in the interpretation and analysis of data and the development of quantitative models. Case studies may be used to illustrate and reinforce the applications of the various topics.
T0086 Technology Management (0/3) The purpose of this course is to help graduate students understand the basic concepts and issues in the management of technology. Many engineers and managers are charged by their organizations with anticipating technology needs of their companies and managing the integration of technology into the workplace. These days it is a critical skill for managers to make accurate appraisals of trends, costs, and how technologies will benefit the company and the needs of the customer. The conceptual framework of the course is to introduce the methods of effective use of technology and commercialization in driving competitive outcomes for organization.
T 8000 Thesis (4)
