COLLEGE OF MANAGEMENT
Introduction
TO Webpage:
Dean:Chen, Dun-ji
Brief History
The College of Management was established in 1980 by combining the original Departments of Business Administration, Accounting and Statistics when Tamkang College of Arts and Sciences was approved by the Ministry of Education to become Tamkang University (TKU). It has kept expanding into the current largest College of Management in Taiwan with more than 6,100 students and 105 full-time faculty members. Currently it has seven departments: Business Administration, Accounting, Statistics, Information Management, Transportation Management, Public Administration, and Management Sciences and Decision-Making.
The main objective of College of Management is to cultivate well-trained and high quality young managerial talents both at undergraduate and graduate levels for Taiwanese society, which has experienced more than 50 years of high economic growth and diversified industrial development. In the past 27 years, College of Management has built up a good reputation through hard working alumni in different professions of the society. College of Management focuses on systematic approaches to educating students to equip themselves with competence in problem analysis and decision making, planning and programming, budgeting and control, organizing and leadership in the professions of marketing, production, human resources, finance, accounting, transportation, communication, information technology, government administration, and quantitative analysis. In addition, College of Management also offers cross-department doctoral programs, English MBA programs, six EMBA programs, and several cross-department programs subsidized by the Ministry of Education. Furthermore, the College has an agreement with University of Michigan-Flint for a co-master program. Students would be able to gain master degrees from both Universities when they complete their study. Furthermore, an EI indexed journal "International Journal of Information Sciences" published by the College is an indication of its academic excellence.
College of Management has been guided by the triple-objective in its course design and faculty recruitment: globalization, future-orientation, and information orientation. It's very active in conducting joint academic conferences with TKU's over 95 renowned sister universities around the world and short-term overseas study programs every year since 1995. The College has also devoted a great deal to establish practice-oriented courses and public speech programs by inviting key business executives as speakers around the year; hence, substantially enriching and benefiting the students beyond the textbooks. Computer and Internet facilities are available to students for their homework and practice. An academic journal is issued by every department to encourage faculty members to publish their research results. Exchanging visits and seminar programs across the Taiwan Strait with colleges and universities in Mainland China every year is the most special activity among the ten colleges in Tamkang University.
Motto and Goals
To cultivate high-quality young talents with managerial professionalism, cultural depth, global views, and to establish a everybody's dream management school.
Future Development
College of Management will continue working hard toward excellent professional management education in Taiwan through research, teaching, and service, a three-in-one strategy by the faculty. It will keep attracting outstanding new faculty members. The facilities and teaching equipment will be improved along with student–faculty quality enhancement. The international and cross-strait exchange programs are also a main direction for development in the future. To match the trends of globalization, we set up a new graduate program (English MBA), which all courses will be given in English. It will provide more opportunities for students to communicate with international students, but also cultivate students with a broad mind and a new vision of international management. In 2007 academic year, the Management College will help the graduate students obtain two degrees in an efficient way. We've signed the academic corporation agreements, offering the so-called "dual Master degree", with the University of Michigan at Flint. Besides, we will offer a digital in-service master program, the so-called "the E-Learning EMBA of Global Chinese Traders", which was highly approved by the Ministry of Education. The e-learning via the Internet will provide global Chinese business traders a good chance to get a Master's degree. Five Executive MBA programs for the vast number of Tamkang alumni and others who have earned bachelor degrees will be another important development progress; and four new Ph.D. programs for Business Administration, Accounting, Information management and Applied Statistics have been added and will greatly enhance the quality reputation for the College and the University as a whole.
Course Descriptions
Undergraduate Courses
M1073 Seminar on Business Management Practices (I) (2/0) This Seminar is specially designed for junior and senior students to experience the real business world practices through the Chief Executive Offices (CEOs) of leading companies from different industries, including the traditional industries and the hi-technology industries. About 13 to 14 CEOs in the key industries will be invited to present their companies' growth and competition strategies in the 2-hour session each week. 250 students are usually registered in the class, the biggest class in the school.
M1473 Management of Technology (3/0) The course focuses on management of innovation and technology. The following are the main themes: Fundamentals, Strategizing and Industry Policy of Nation . In addition, this course includes cases study & discussion in class.
M1498 Business Accounting and Financial Management (0/3) This course provides students with fundamental knowledge of financial statements and corporate finance. The topics of business accounting include the introduction of balance sheet, income statement, statement of c ash flow, statement of stockholders' equity, and financial statement analysis. The topics of financial management focus on the fundamentals of corporate finance, including risk, evaluation, capital structure, investment and financial decisions.
M1499 Design of System on A Chip (3/0) This course gives an introduction of the system-on-a-chip. It includes the fabrication, devices, and memory in the integrated circuits, and the design flow, embedded software, and tools in the SOC. It also covers the trends in the development of IC industry and the considerations on the VLSI testing.
M1500 System on A Chip (3/0) The course provides an overview the technology for SoC, an analysis of the market for SoC, as well as grouping for Special Projects
M1564 Analysis of Technological Industry (0/3) This course introduces eight theories in relation to analysis of technological industry. In addition, six case studies are discussed in order to investigatehow technological industries were developed and their future. The objective of this course is to design a general framework and methodology on understanding essence of industrial development and analyzing industrial performance.
M1566 Technology Laws Concerning SOC Industry (0/3) This course is an introduction of the technology laws applicable to the SOC industry. The goal is to offer students a basic and general understanding of intellectual property rights and their legal protection under both Taiwan and international regulatory frameworks. Topics that will be discussed in class include Patent Law, Copyright Law, Trademark Law, Trade Secret Law, and the Fair Trade Law (antitrust regulations).
M1567 System-on-Chip Marketing Management (0/3) Technology Commercialization; Marketing; Strategic Marketing Management; Industry Buyer Behavior & Marketing Research; Segmentation, Targeting, and Positioning Strategy; Product Strategy; Pricing Strategy; Sales and Distribution; Market Diversification.
M1568 SoC Knowledge Management (0/3) This course first introduces the basic concepts of Knowledge Management as well as the applying methodologies that have been suggested by researchers. After that, in the second stage, applications of KM strategies onto the SoC industry are discussed. The students are given the chance to actually perform the operation of managing SoC documents and obtain a hand-on experience on accumulating SoC knowledge.
M1741 Overview of Rapid Transit System Engineering (3/0) Introduction of Rapid Transit System. This course presents the basics of transportation system, urban transit problems and solutions. Electrical/mechanical system of mass rapid transit, automatic guided system, medium capacity transit, planning, design, construction, operation and maintenance issues are discussed.
Public Construction Project Management (0/3) This course introduces some subjects of public construction, project management, modern civil construction organization, schedule and cost of public works, management theory, man power utilization. Also, some case studies are discussed among students.
Master's Program
M1090 Analysis of Financial Reports (0/3) Financial statements are the basis for a wide range of business analysis. This course introduces and develops a framework for business analysis and valuation using financial statement data. We then show how this framework can be applied to a variety of business analysis and valuation contexts. The purpose of this course is to provide such a framework for business students and practitioners.
M1361 Brand Management (3/0) This course deals with brands, why they are important, what they represent to consumers, what firms should do to manage them properly, and how to create and nurture a strong brand over time. Attendants will learn a comprehensive and up-to-date treatment of the subjects of brands---the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
M1628 Advanced Knowledge Management (0/3) This course introduces approaches to knowledge management , key concepts in knowledge management, drivers of knowledge management, knowledge management technologies , knowledge management enablers, knowledge management roles and organizational structure , knowledge management lexicon , and knowledge management reasons of failure or success.
M1670 Seminar in Leadership (0/3) After attending this class, students should be able to complete the following tasks: 1. Explain the difference between eastern and western leadership styles. 2. Summarize the conclusions of various theories and models of leadership. 3. Identify the leadership behaviors and the 5 key leadership styles in the management grid. 4. Realize various powers a leader might possess. 5. Explain gender and cultural differences in leadership. 6. Earn the skills of applying various theories of leadership into vivo situation.
M1702 Information Law (2/0) The purpose of this course is to teach non-law majors at the graduate level some basic knowledge regarding information law. By completing the course, students will be equipped with basic analytical ability to understand legal issues in this area and hopefully able to made sound judgments when they face legal disputes in real life. The material covered in the course includes major statutes in this area, namely, introductory to law and legal science, the Internet and copyright, electronic business, data protection, telecommunications law, information diffusion, information and computer security, etc. This course requires no tests. Students are responsible for all reading and three written papers.
M1718 Computer Forensic (2/0) This course introduces the basic concept of computer forensic as well as the processes of digital investigation. This class focuses mainly on the forensic processes for the following area: 1. Identify sources of documentary or other digital evidence. 2. Preserve the evidence. 3. Analyze the evidence. 4. Present the findings. Most successful investigators possess a nose for investigations and a skill for solving puzzles will then be introduced and discussed in the class.
Practical Training of Information Security Equipments (0/2) This is a practice course for information security technology. Students are required to install, set up, and configure security services from the Internet open sources. Including but not limited to traffic monitoring, DNS services, router, NAT server, firewalls, system logs and recovery, access control and authentication (IEEE 802.1x) and mail spam gateways, in order to understand how to do and what can be done regarding various information security issues.
Secure Electronic Commerce (0/3) This course introduces advanced technologies for secure electronic commerce, digital money, and payment systems. It covers well-known protocols (SSL, TLS, WTLS, and SET), encryption algorithms, EDI, micropayment, and IC cards. Impact of electronic commerce on society will also be discussed.
Ph.D. Program
M1757 Inverse Logistic Management (3/0) The purpose of this course is to familiarize students with the quantitative researches on reverse logistics issues. This course will introduce the basic concepts and decision-making issues of reverse logistics in supply chain. The topics introduced are (1) a framework for reverse logistics; (2) collection and distribution management issues; (3) inventory control and production planning; (4) supply chain management issues in reverse logistics.
